Insights / blog

October 17, 2023

Experienced marketing expert joins Sunderland based tech firm

Dynamic ConTech and PropTech business, clixifix® have hired a brand new Chief Marketing Officer (CMO) to help develop and lead their marketing strategy and execution.

Based in Houghton le Spring, clixifix® have over 130,000 users, 1.8m defects resolved and 295,000 properties managed. The new Chief Marketing Officer will help them to continue to grow as well as to boost brand recognition, quality leads, and ultimately revenue along with establishing clixifix® as the undisputed leader in their market.

Matt Hayman joined clixifix® with a wealth of experience, he has 13 years’ experience driving growth and digital marketing success, including seven years as a digital agency owner and five years managing high-performing campaigns and strategies at SaaS companies like Refract.ai.

James Farrell, CEO and co-founder of clixifix®, said: “We are delighted to welcome Matt to the clixifix® team. Matt’s enthusiasm and experience will help elevate our marketing department. As a team we are excited to work with Matt and we can’t wait to see how he supports our future operations.”

Matt Hayman discussed why he joined clixifix®: “I was compelled by clixifix’s® mission to transform property management, coupled with the passion and experience of the leadership team. I saw tremendous potential for growth in an industry ripe for technology adoption. I wanted to leverage my experience to propel clixifix’s® success.

“To elevate clixifix® I will create data-driven strategies, high-value content, and creative campaigns tailored to their audience.”

Outside of work Matt enjoys hiking, sailing and clay shooting as well as discovering new places and passions.