Insights / blog

March 22, 2024

How can Housing Associations stay ahead of the technological transition?

The housing sector faces challenges and obstacles that need to be tackled by the implementation of technology. These challenges can include climate change, the data minefield, customer expectations and a technological shift down to the covid pandemic. 

The technological transition is ongoing,which means Housing Associations need to ensure they remain one step ahead of technology and not stand still. A lack of investment or progression may result in the inability to meet the demands of customers which could result in a loss of revenue or an increase in faults or waste. 

Housing Associations need to constantly look at ways to improve efficiency, enhance communication, store large amounts of data, implement sustainability practices and improve the experience for residents. Technology plays a vital role in all these areas and requires theAssociations to effectively implement them.

Housing Associations are likely to receive hundreds of emails from companies promoting the latest technology that will transform their processes, so it is important to understand where they can improve and what technologies will help rather than hinder them. 

According to KPro, new Housing Association software and tools can remove both the fears and the practical issues many Housing Associations have.

The next shift in affordable home ownership will give providers the tools to deliver a more efficient and people-focused service.

These include: 

  • Out-of-the-box usage
  • One-click listings
  • Flexible contractual terms
  • Customisation
  • An integrated CRM
  • Enhanced customer experience

Built alongside Housing Associations, new affordable housing technology has been designed to assuage fears while delivering on their goals: improved digital services for customers, increased efficiency and higher revenues. 

Embrace technology

In a survey conducted by Inside Housing, 32 per cent of respondents said digital transformation was considered a top priority and 65% of leaders believed digital transformation was key to their development.

Embracing technology will ultimately allow Housing Associations to fully immerse themselves in future trends and variation of current software on the market. 

Technological developments is fuelled to benefit:

  • Tenant Engagement
  • Data Management
  • Streamlining Processes
  • Improving IT Infrastructure

As expectations rise from all parties, technology will be put under more and more pressure. Finding the next solution is paramount to meet and exceed demand. 

A word from our CEO and co-founder, James Farrell

‘From our point of view we are always looking to develop our technological offering, to ensure Housing Associations are delivering their maximum. We communicate directly with them to ensure our platform is benefiting their clients. We recently conducted a series of focus groups to discuss the development of clixifix® and how it can further benefit our customers.’


To conclude, it ultimately depends on the technological situation of a Housing Association, if they are a progressive forward-thinking company then new platforms or technologies will surely be on their radar resulting in them being more efficient and streamlined. Whereas a Housing Association that is resistant to change and has no investment in technology will require a major overhaul to deal with increased customer expectations and demands. Keeping abreast of technologies requires a Housing Association that is fluid and not afraid of pushing the boundaries.